This is the website for the following companies: New Holland Rochester, Inc., New Holland Logansport, Inc., New Holland Rossville Inc., New Holland Tri-County, Inc., Ag Technologies, Inc., New Holland Richmond, Inc., and New Holland Greentown, Inc.
Since our first dealership New Holland Rochester was established in 1983, we have been working ever since to be a leader in providing the equipment, parts, technology, and service to help meet our customer’s needs.
Here you can find information involving New Holland, search our used equipment, and find out what is happening at our locations in Rochester, Logansport, Rossville, Bluffton, Richmond, and Greentown in Indiana.
Company Founder – Jim Straeter
Following in his father’s footsteps, in the agriculture equipment industry, James (Jim) E. Straeter worked for New Holland Corporate field testing a TR70 combine in the early 1970s. He found a way to improve crop flow into the twin rotors on that machine and got his first of 22 patents for it. Jim transitioned from a field test guy to a territory representative calling on New Holland dealers in Indiana. In 1983 in Rochester, IN, he took over a New Holland dealership that was owned by New Holland corporately. When New Holland told him they were going to do away with “company owned” stores, he had two options: to be out of a job, or cash in his savings and buy it from New Holland. He chose the latter of the two, and grew that into a family business that now consists of a complex of over 100 employees throughout 6 farm equipment dealerships and 1 solar energy company in Indiana.
Jim passed away on February 13th, 2025 from health issues that followed a two-year fight with leukemia. The company remains a family-owned, as his wife and sons continue building on Jim’s work of growing the business.